RubyWeb delivers custom WordPress development and integration services for businesses that need their digital infrastructure to function as a connected whole.
Most businesses come to us with a website built as a standalone asset. It looks great, but it doesn’t talk to the CRM, confirmations don’t sync, and the team closes every gap by hand. It’s rarely one big problem, it’s small ones stacked together, and we know how to find them and change that.
RubyWeb builds an integration that captures every lead into the CRM automatically.
We connect confirmations to your back end so they sync without manual steps.
We build custom functionality to your exact specification, no workarounds.
We replace bloat with clean, purpose-built solutions that are easier to maintain.
We connect the systems so data lives in one place and flows where it's needed.
We configure content management your team can run independently.
We rebuild the integration to be documented, reliable, and supportable.
We build what your business needs – whether that’s a connection between your website and your CRM, a custom plugin that handles functionality no off-the-shelf solution covers, or a content management setup that gives your team full editorial independence.
We connect your WordPress website to the CRM your sales team runs on – whether that’s HubSpot, Salesforce, Zoho, or a custom internal system. Lead data flows automatically from your website forms into the right CRM fields, with the right tagging, the right assignment logic, and the right follow-up triggers in place from day one.
A properly built CRM integration doesn’t just save your team time. It improves lead quality by ensuring every submission is captured accurately, improves response time by removing the manual handoff, and gives your sales team
Not every integration has a ready-made plugin. When you need your WordPress site to communicate with a third-party system, a payment processor, a logistics platform, or a custom internal tool, we build the API connection that makes it work – reliably, securely, and maintainably.
We scope every API integration carefully: documenting the data flow, handling authentication properly, building in error handling and logging, and testing against real-world edge cases before anything goes live. The result is an integration that your team can depend on and that your developers can extend over time.
Off-the-shelf plugins solve common problems. They don’t solve specific ones. When your business has a workflow, a data requirement, or a user interaction that no existing plugin handles correctly – or when plugin bloat is accumulating to the point where it’s affecting performance and security – a custom WordPress plugin is the right answer.
We build WordPress plugins to your exact specifications: defined functionality, clean code, documentation, and a handoff that includes usage guidance for your team. Every plugin we build is tested for compatibility with your existing setup and optimized to avoid the performance overhead that third-party plugins often carry.
A WordPress site is only as useful as your team’s ability to manage it. We configure WordPress so non-technical users can publish pages, update content, manage products, and maintain the site without needing a developer for routine tasks.
Content management setup includes: configuring the editing interface to match your team’s workflow, setting up user roles and permissions, creating reusable page templates and content blocks, and providing training and documentation. The goal is a CMS your team actually uses – because using it is easier than working around it.
Every engagement runs through the same eight-phase process – no shortcuts, no exceptions. Every site is Google Lighthouse benchmarked before launch.
We look at what you have before we plan what to build. No assumptions, no copy-paste from the last client.
Scope, timeline, milestones, and communication rhythm agreed upfront. You’ll know what’s happening before a single tool is opened.
Structure before style. We map how users move through the site and agree on the architecture before design begins. This is where conversion is built in - not bolted on.
Brand-aligned visuals with clear feedback checkpoints. Nothing moves to development without your sign-off.
Every page needs final copy, images, and assets before the build starts. We manage this actively - most project delays live here, and we protect against that early.
Clean code, regular updates, no surprises. A 50% deposit secures your start date.
We test across devices and browsers before you see it. You review and sign off before anyone talks about launch.
Tuesday to Thursday only. Google Lighthouse benchmarked, fully documented, handed off with training.
Integration work is measured in hours saved and errors eliminated. Here’s what that looks like.
Managing a large product catalogue manually is not a growth strategy. Our client needed their WooCommerce store to stay in sync with their supplier platform automatically - products, pricing, stock, images, and orders - without a team member touching it between imports. We built a custom plugin to make that happen.
Read more about this Case Study →
WooCommerce Bookings is a powerful platform - until your pricing model outgrows what it can do natively. For a booking-based experience business with seasonal add-on pricing, the gap between what the platform could display and what customers were actually being charged was a real commercial problem. We solved it by building a custom plugin from the ground up.
Read more about this Case Study →
When a dealership website gets hacked, the damage goes beyond the technical. Thousands of spam URLs, a Google manual penalty, and a brand customers couldn't find. We rebuilt it from the ground up - and what we delivered became the design standard for the entire Thorp Motor Group.
Read more about this Case Study →Custom WordPress development refers to building WordPress functionality, integrations, or plugins that are designed specifically for your business, rather than using off-the-shelf themes, page builders, or generic plugins. It includes building custom post types and data structures, writing custom plugin functionality, integrating WordPress with external systems via API, and developing user interfaces inside WordPress that match your exact workflow requirements.
You need a custom WordPress plugin when your requirement is specific enough that no existing plugin solves it without significant compromise, when the available plugins carry security or performance risks you don’t want to accept, or when accumulated plugin dependencies are creating instability or bloat. We’ll tell you honestly whether a custom build is warranted or whether an existing solution handles your use case well enough.
We work with all major CRM platforms including HubSpot, Salesforce, Zoho, ActiveCampaign, and Pipedrive. We also build integrations with custom internal CRM systems through their APIs. The integration approach depends on what the CRM supports, native API, webhook-based, or middleware, and we scope accordingly. If you’re not sure whether your CRM is compatible, tell us what you’re running and we’ll give you a straight answer.
It depends on the complexity of the integration and the systems involved. A straightforward CRM connection with standard fields and basic automation typically runs 2–4 weeks. A more complex API integration with custom data mapping, error handling, and testing against edge cases will run longer. We scope every integration individually and provide a timeline before the project begins.
Yes. We diagnose and repair integrations built by other developers regularly. The first step is understanding what the integration was supposed to do, how it was built, and where it’s failing. Depending on what we find, we’ll either repair the existing implementation or recommend a clean rebuild if the original approach has fundamental issues. We’ll tell you which before any work begins.
Our content management setup service covers WordPress CMS configuration tailored to your team’s workflow, user role and permission setup, reusable content block and page template creation, editor interface configuration, and training, either recorded sessions or live walkthroughs depending on your team’s preference. You also receive written documentation covering everything your team needs to manage the site independently.
Tell us what’s disconnected, what’s manual, or what’s missing. We’ll scope the right solution.
"*" indicates required fields