RubyWeb is a WordPress development agency for businesses, building conversion-focused websites that perform under real-world pressure.
Most businesses come to us after the same experience. The website exists. Traffic arrives. But the leads don’t follow – and no one can explain why. Maybe it’s low conversions from a checkout that loses buyers at the last step. Maybe it’s poor SEO performance keeping you off the first page entirely. Maybe the site was built without any commercial thinking behind it.
Whatever the trigger, the result is the same: a website that should be your hardest-working asset has quietly become an overhead, and it’s rarely one big problem. It’s a handful of small ones stacked together. We know how to find them, and how to change that.
RubyWeb solves this by building with conversion in mind from the start. We review the user journey, sharpen the page structure, improve calls-to-action, and create a website that guides visitors toward enquiry, booking, checkout, or sign-up.
RubyWeb focuses on commercial performance. We look at what the website needs to achieve, then build the design, content, functionality, and integrations around that outcome.
RubyWeb connects websites with the systems your team already relies on. We implement practical CRM, form, automation, and workflow integrations that reduce admin and improve follow-through
RubyWeb brings structure, transparency, and senior oversight into the process. We define scope clearly, communicate properly, manage delivery through a structured workflow, and stay accountable from planning through launch.
RubyWeb improves the full eCommerce path to purchase. We help optimise product structure, checkout, payment integrations, and store performance so fewer customers drop off before buying.
RubyWeb builds for where the business is going, not just where it is today. We plan websites that can scale with new pages, services, systems, campaigns, and operational needs.
We organize our work by the outcome you need, not by service category. Four areas, every brief covered.
Growth & Conversion
Website creation, eCommerce development, and UX audits aligned to revenue, conversion, and lead generation outcomes.
Performance & Stability
Speed optimisation, proactive maintenance, security, and managed hosting – keeping your digital presence at its peak.
Systems & Integration
CRM and API integrations, custom plugin development, and CMS setup that bridges your site and your operations.
Brand & Experience
Brand identity, visual design systems, and UX design that create a consistent, compelling presence at every touchpoint.
A people-first, results-driven operating system for web delivery. Five stages on every project – so nothing is improvised, and nothing is missed.
StickyThings had the products, the catalogue, and the market position. Then a site rebuild and a Google Core Update combined to cut their organic traffic in half. We were brought in to fix what had broken - structurally, technically, and commercially - and give the business the foundation it needed to recover and grow.
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Boland Rentals had grown into a single, unified business - but their digital presence still looked like three separate companies. Fragmented domains, duplicated content, inconsistent branding, and diluted SEO. We consolidated everything into one platform that actually reflected the business behind it.
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Klein Constantia has spent centuries building one of South Africa's most celebrated wine estates. Their website wasn't keeping pace. We rebuilt their digital presence from the ground up - modernising the eCommerce experience, integrating their inventory systems, and delivering a platform as refined as the wines they produce.
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WooCommerce Bookings is a powerful platform - until your pricing model outgrows what it can do natively. For a booking-based experience business with seasonal add-on pricing, the gap between what the platform could display and what customers were actually being charged was a real commercial problem. We solved it by building a custom plugin from the ground up.
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Continental Tableware had the heritage, the product range, and the reputation. What they needed was a digital presence built for where the brand was going - not where it had been. We built a modern, scalable platform to carry a 75-year-old brand into its next chapter, laying the foundation for a full eCommerce transition without losing a step.
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Managing a large product catalogue manually is not a growth strategy. Our client needed their WooCommerce store to stay in sync with their supplier platform automatically - products, pricing, stock, images, and orders - without a team member touching it between imports. We built a custom plugin to make that happen.
Read more about this Case Study →We’ve built WordPress websites and WooCommerce stores across a wide range of sectors. Deep experience means we know what works in your market before the brief is written.
Tell us what you’re working on. We’ll come back with a clear, scoped recommendation – no jargon, no pressure.
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Your website should work harder. Whatever your industry, that’s where we start.