By the time they walk in, they’ve already decided. We build the site that gets you into that decision, not the one that finds out about it afterwards.
Most dealerships come to us with a site that fails at the moment it matters most. A high-intent buyer arrives, finds inventory hard to browse, hits a slow page or a long form, and leaves for the competitor who made it easier. It’s rarely one thing. It’s small frictions stacked together, and we know how to find them and change that.
RubyWeb builds fast, mobile-first inventory that's easy to filter and compare, so buyers find the right vehicle quickly.
We design short, low-friction enquiry flows that capture qualifying detail without scaring the buyer off.
We performance-optimize listing pages so they load fast even with high-quality imagery.
We reconcile manufacturer brand rules with conversion-led design, so you keep both compliance and results.
We build clear, guided paths from vehicle browsing to test drive and financing inquiry.
We rebuild the site to match the standard of your stock and your brand, so it earns buyer confidence.
We build automotive websites around the buyer’s decision-making process – not around how a dealership thinks about its inventory. That distinction matters commercially. A site structured for how buyers research is a site that generates enquiries. A site structured for how a dealership manages stock is a site buyers leave.
Vehicle inventory displayed with the filtering, sorting, and comparison logic buyers actually use: make, model, year, price range, mileage, transmission, and any other variables that matter to your market. Fast-loading vehicle listing pages that work on mobile – where most automotive research happens. Individual vehicle pages with the photography, specifications, and availability information that move a browser toward an inquiry.
The enquiry flow in automotive needs to feel low-commitment on the buyer’s side while capturing what the dealership needs for a productive follow-up. We design enquiry flows that reflect the buyer’s stage: test drive requests, finance pre-qualification interest, trade-in valuations, and general inquiries all have different information requirements and different commitment levels. We design for each separately.
Franchise dealerships operate under manufacturer brand standards that aren’t optional. We have experience delivering dealership websites that meet manufacturer brand compliance requirements without sacrificing the UX and conversion decisions that serve the dealership’s lead generation goals. Brand compliance and commercial performance are not mutually exclusive – they require careful design, not a compromise.
Enquiries that arrive through the website need to reach the right salesperson immediately – with the context they need for a productive first conversation. We integrate automotive websites with dealership CRM systems so lead data flows automatically: vehicle interest, contact details, inquiry type, and source. The manual handoff between website form and CRM is eliminated.
When a dealership website gets hacked, the damage goes beyond the technical. Thousands of spam URLs, a Google manual penalty, and a brand customers couldn't find. We rebuilt it from the ground up - and what we delivered became the design standard for the entire Thorp Motor Group.
More about this Project →Tell us about your dealership, your inventory, and what your current site isn’t doing for lead generation. We’ll scope the right solution.
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