If you’re building a serious presence online, one platform continues to lead the charge—WordPress. As of November 2024, WordPress powers over 35% of all websites globally, making it by far the most widely used content management system in the world. Its companion for eCommerce, WooCommerce, dominates as well, with a 7.14% market share, making it the most popular solution for online stores.
At RubyWeb, we specialize in WordPress and WooCommerce Development because we’ve seen how powerful, scalable, and secure they can be when built and maintained correctly. In this article, we want to walk you through exactly why WordPress remains the platform of choice for businesses worldwide—and how to get the most out of it.
Why WordPress Still Dominates in 2025
There are many reasons behind WordPress’s continued growth and dominance:
- Open-source flexibility – With no licensing fees and full ownership of your site, WordPress puts control in your hands.
- Massive plugin ecosystem – Whether it’s SEO, caching, membership, or multilingual content, there’s a solution for almost every need.
- Custom design freedom – Build anything from a simple blog to an enterprise-grade portal using themes, page builders, or fully bespoke templates.
- Global community support – WordPress is backed by thousands of developers and contributors around the world, ensuring consistent innovation.
Built for eCommerce: WooCommerce Is Still the One to Beat
If you’re running or launching an online store, WooCommerce is a natural extension of WordPress—and it’s the most-used eCommerce platform on the web. It integrates seamlessly with your WordPress site and gives you:
- Full control over products, variations, shipping, and taxes
- Secure payment gateways like Stripe, PayPal, Apple Pay, and more
- Marketing tools such as coupons, product bundles, and loyalty systems
- Advanced analytics to track performance and customer behavior
Whether you’re selling physical products, digital downloads, or subscriptions, WooCommerce adapts to your business—not the other way around.
Optimising WordPress: Performance, SEO & Speed
WordPress is incredibly performant—when configured properly. At RubyWeb, we specialise in building high-performing WordPress websites using proven methods to keep them fast and efficient:
✅ Use a lightweight, well-coded theme
Start with a clean, responsive theme that avoids unnecessary scripts. Our team often builds custom themes tailored to your goals, which outperform bloated off-the-shelf alternatives.
✅ Install essential performance plugins
Tools like WP Rocket, Object Caching (e.g., Redis), and CDNs (like Cloudflare) drastically reduce load times and improve Core Web Vitals.
✅ Image optimization & lazy loading
WordPress supports WebP and AVIF formats natively. With lazy loading enabled and proper compression in place, image-heavy pages load quickly and smoothly.
✅ Database cleanup & cron job optimization
We regularly clean up post revisions, transients, and unused options to keep databases lean. Scheduled tasks (WordPress cron jobs) are moved to server-level processes for more reliability.
✅ Minify and defer scripts
Modern build tools ensure that your CSS and JS are loaded only when needed, improving user experience without sacrificing design.
Securing WordPress: Best Practices That Work
Security is non-negotiable in today’s online world—and WordPress offers industry-leading tools to keep your site safe:
🔒 Use security plugins with firewall and malware scanning
We recommend Wordfence, iThemes Security, or Sucuri, depending on your site’s setup. These offer real-time protection, login attempt limits, and integrity monitoring.
🔒 Keep everything up to date
Core, plugins, and themes are regularly updated by the WordPress community. With our proactive maintenance plans, we ensure you’re never left vulnerable.
🔒 Enforce strong login and admin policies
We implement 2FA (Two-Factor Authentication), IP whitelisting, and activity logging to keep your admin panel locked down.
🔒 Secure hosting and SSL
All RubyWeb-hosted sites come with free SSL, firewalled hosting, and nightly backups to guarantee data safety and business continuity.
Built for Growth: WordPress Works for Businesses of All Sizes
Whether you’re a small business, a global brand, or a content publisher, WordPress scales with you. From multilingual capabilities and custom post types to API integrations and headless architecture, there’s nothing you can’t do with the right technical team.
At RubyWeb, we build solutions for:
- Professional services websites
- Online stores and marketplaces
- Learning management platforms
- Membership and subscription businesses
- Multisite deployments for regional marketing
And because you’re not locked into a proprietary system, you can adapt and grow on your own terms.
WordPress Is the Future—Let’s Build It Together
The data speaks for itself: WordPress is still the most trusted CMS in the world, and WooCommerce continues to power more online shops than any other platform.
If you’re looking for a platform that’s flexible, fast, secure, and ready for your next phase of growth, WordPress is the way forward.
At RubyWeb, we’re proud to be a dedicated WordPress and WooCommerce agency—offering deep expertise, thoughtful strategy, and performance-focused development for clients across the globe.
Ready to unlock the full power of WordPress?
Let’s talk.
